However, as I've mentioned, LinkedIn has a diverse demographic, so your target audience are probably already users LinkedIn ad formats The average LinkedIn user earns $46,644 per yearīefore you invest time understanding the capabilities of LinkedIn, if your audience demographics don't match that of the platform, don't go any further.24% of Millenials (18-24 years old) use Linkedin.
57% of users are male and 43% are female. Over 70% of users are from outside the US. Here are some more key LinkedIn Demographics you should know: If it's a job straight out of college you're looking for, there couldn't be a better place to look for one. However, LinkedIn is also home to 46 million students and recent college/university graduates. Surprisingly, LinkedIn caters to a wide variety of people, not just us boring adults!Īs you'd expect, being a career/professionals based platform, it attracts a large number of people that already have an established career. Hopefully, after reading this article, it'll become clear whether you should be advertising on the platform, using pay-per-click ads or whether you should consider using the professional platform for organic awareness. When it comes to LinkedIn advertising, some rave about it, and others absolutely hate it. 
Unlike any other social media platform, LinkedIn invites industry professionals from around the world to connect, collaborate and learn in a safe environment. Since the launch of LinkedIn in 2003, the platform has been recognised for it's USP of providing access to a professional network.
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